Automotive Marketing Agency
Every job starts online. Make sure it ends with you.
Most good garages look nothing special on the internet. That gap costs you work every week, and it is fixable.
- 15+ Years Industry Experience
- UK Garage Specialists
- No Fluff | No Jargon
- 6 Ways to Close the Trust Gap
- UK Wide
Who We Are
Automotive Only.
No BS.
No Excuses.
Most marketing agencies will take on anyone. A garage, a florist, a solicitor, it doesn't matter, as long as the direct debit clears. The result is generic work from people who've never set foot in a workshop.
TorqueUp is different. Every client we work with is in the automotive sector. That means we already understand your customers, your seasonality, your competition and we don't waste your time or money learning on the job.
From independent garages to multi-site chains, we handle your marketing so you can focus on what you do best.
No fluff. No jargon. Just what works.
The Founder
Built By Someone Who Knows Your Industry.
I'm Andy. Over 15 years in the UK automotive industry gave me a front-row seat to how good garages and automotive businesses get let down by marketing that doesn't understand them.
So I built TorqueUp to fix that. One agency, one industry, one standard: straight talking, no nonsense and marketing that actually moves the needle.
What We Fix
The Trust Gap
Your reputation is earned in the workshop. It's judged on a phone screen. The distance between the two is the Trust Gap, and it costs good garages work every single week.
How good you are
- Honest work at fair prices
- Customers who come back year after year
- A reputation built the hard way
How good you look
- Weak photos and a handful of reviews
- A page nobody has touched since 2019
- Nothing that separates you from the garage down the road
To you, the difference is obvious. To a stranger scrolling at nine o'clock with a car that won't start, you look exactly like the garage you're better than.
That's the gap. Closing it is the whole job.
See how we close itServices
Social Media Management
Consistent, professional posts that keep you in front of local customers, without you touching it.
Google Ads
Turn searches like "MOT near me" into booked jobs. Managed properly, checked weekly, no wasted spend.
Meta Ads
Facebook and Instagram ads that put your garage in front of local people before they need you.
SEO
Show up when it matters: in the map pack and search results your customers actually use.
Branding
Look as good as the work you do. Logos, colours and a presence that builds trust before the first call.
Fractional Marketing Director
Senior marketing leadership for growing automotive businesses, without the full-time salary.
Fractional Marketing Director
Bigger operation? You don't need an agency. You need a marketing department.
Multi-site garage groups, automotive SaaS, parts and service businesses: we plug in as your marketing team. Strategy, delivery and everything in between, led by someone who's spent 15+ years in your industry.
How it works →
Why TorqueUp
Tired of agencies that don't get it?
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Generalist agencies wasting your budget
They take your money, produce generic work, and move on. No automotive knowledge. No accountability. No results.
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Marketing that doesn't reflect your business
Content that could belong to any garage. Ads that speak to nobody. A brand that blends into the background instead of standing out.
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Account managers who've never heard of you
You signed with a director, you got handed to a junior. You haven't spoken to anyone senior in months. At TorqueUp, you deal with Andy. Always.
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Vanity metrics instead of real results
Impressions, reach, follower counts. But is the phone ringing? TorqueUp focuses on the numbers that actually grow your business.
One industry
Who we work with
From independent garages to multi-site groups and automotive SaaS: if your business runs on the automotive trade, we speak your language. Fifteen years in the industry means no explaining what an MOT bay is, no generic marketing advice, and no learning curve at your expense.
- Independent garages & MOT centres
- Multi-site garage groups
- Tyre retailers
- Automotive SaaS & suppliers
Proof
What our clients say
★★★★★Social media marketing had been on our radar for a while but we could never find or make the time to do anything. Also, we were reluctant to use an external agency because we couldn't see how they would get the messages across as well as we would ourselves. Thankfully, Andy has solved both these issues for us. His knowledge of our industry puts him on the same wavelength and his positive, easy going personality makes him a pleasure to work with. We are very happy to recommend Andy at TorqueUp Media for your online marketing.
★★★★★What can we say apart from these are a very talented and professional team who have totally transformed our social media 1000%. Excellent as always thanks guys.
★★★★★Andy is spot on with our social media, having had first hand experience in the motor trade he knows exactly what to post for us and nothing is ever a problem! Very friendly and helpful would recommend his services to anybody!
★★★★★Couldn't recommend Andy and TorqueUp Media enough. Immensely knowledgeable, helpful and friendly bloke, his posts are superb and have really boosted the businesses social media presence.
★★★★★Andrew has been a great asset to our marketing team. Cant thank him enough for his work and support he gives us as a business. Highly recommend 👍
★★★★★Does the social medial for our three business' very clear, careful and helpful
Backed by 15+ years in automotive marketing.
Ready to close the gap?
Fifteen minutes on the phone. No pitch, no pressure. Just an honest look at where you're losing work online and what it'd take to fix it.