Fractional Marketing Director for Automotive Businesses
Director-level experience, without the director's salary.
You've outgrown doing marketing ad hoc, but you're not ready to pay £70k+ for a marketing director. A fractional MD gives you the strategy, leadership and accountability of a senior hire, for a fraction of the cost, from someone who's spent 15+ years in the automotive industry.
01
The gap most growing automotive businesses hit
Marketing is happening: some ads here, some social there, maybe a freelancer or a junior in-house. But nobody owns it. There's no strategy tying it together, no one accountable for what it produces, and every decision lands back on your desk.
Hiring a marketing director solves that, at £70k to £100k plus recruitment, onboarding and risk. Most businesses at this stage don't need five days a week of marketing leadership. They need the right day or two.
02
What we do
We plug in as your marketing department's leadership, and where needed, its delivery too. Strategy set against your commercial goals. Campaigns planned, budgets owned, agencies and freelancers managed. Marketing that reports to you like any other function of the business: what was spent, what it produced, what's next.
You get one accountable person who knows the automotive sector. Not an account manager relaying messages, and not a generalist learning your industry on your budget.
03
Who this is for
- Multi-site garage and service groups
- Automotive SaaS and platforms
- Parts, tyre and equipment suppliers
- Any automotive business turning over enough that marketing deserves an owner
04
How it works
- 1
Audit & strategy.
Where you are, where the growth is, and a plan with numbers attached.
- 2
Embed.
Regular days in the business, owning the marketing function end to end.
- 3
Deliver & report.
Campaigns executed through our team or yours, performance reported at board level in plain English.
05
Why TorqueUp
Fifteen years in automotive sales and marketing means no learning curve at your expense. We already know your customer, your margins and your seasonality. The strategy conversation starts at chapter five, not page one.
Proof
What our clients say
★★★★★Social media marketing had been on our radar for a while but we could never find or make the time to do anything. Also, we were reluctant to use an external agency because we couldn't see how they would get the messages across as well as we would ourselves. Thankfully, Andy has solved both these issues for us. His knowledge of our industry puts him on the same wavelength and his positive, easy going personality makes him a pleasure to work with. We are very happy to recommend Andy at TorqueUp Media for your online marketing.
★★★★★What can we say apart from these are a very talented and professional team who have totally transformed our social media 1000%. Excellent as always thanks guys.
★★★★★Andy is spot on with our social media, having had first hand experience in the motor trade he knows exactly what to post for us and nothing is ever a problem! Very friendly and helpful would recommend his services to anybody!
★★★★★Couldn't recommend Andy and TorqueUp Media enough. Immensely knowledgeable, helpful and friendly bloke, his posts are superb and have really boosted the businesses social media presence.
★★★★★Andrew has been a great asset to our marketing team. Cant thank him enough for his work and support he gives us as a business. Highly recommend 👍
★★★★★Does the social medial for our three business' very clear, careful and helpful
Backed by 15+ years in automotive marketing.
FAQs
What is a fractional marketing director?
An experienced marketing leader who works inside your business part-time, typically one to a few days a month, owning strategy, budgets and results, without the cost and commitment of a full-time hire.
How much does a fractional marketing director cost in the UK?
Typically £1,000 to £4,000 per month depending on days and scope, against £70k to £100k plus for the full-time equivalent. You're buying the experience level of a senior director, applied only where you need it.
What's the difference between a fractional marketing director and an agency?
An agency delivers services you brief them on. A fractional MD sits on your side of the table: setting the strategy, deciding what's worth doing, and managing the agencies and freelancers who deliver it. We do both, which means no gap between the plan and the execution.
Is a fractional marketing director worth it for a small business?
It suits businesses past the startup stage, where marketing spend is meaningful but nobody senior owns it. If you're a single-site garage, our managed services are usually the better fit. If you're running multiple sites or a growing automotive company, this is built for you.
How many days a month do I need?
Most engagements run one to four days a month depending on scope. Enough to own strategy and hold delivery accountable, scaled up or down as the business demands.
Ready to give marketing an owner?
Fifteen minutes on the phone. No pitch, no pressure. Just an honest look at where the growth is and what senior marketing leadership would change.