Google Ads Management for Garages & Automotive Businesses
Turn “MOT near me” into booked jobs.
People in your area are searching for exactly what you do, right now. We make sure they find you, and that every pound of ad spend is working for calls and bookings, not clicks.
01
Sound familiar?
You've tried Google Ads and it "didn't work". Or an agency runs it and you've no idea what you're paying for. Or you're spending every month with no clue how many jobs it actually brings in.
Badly run Google Ads is the fastest way to burn money in marketing. Broad keywords soaking up budget. No negative keywords, so you're paying for searches like "how to MOT my own car". Campaigns built once and never touched again. We see it in almost every account we audit.
02
What we do
We build campaigns around one thing: the searches that make your phone ring. Tight local targeting around your actual coverage area. Keywords matched to the services you want more of, not just the ones Google suggests. Call tracking so you know exactly what your spend produces.
Then we manage it properly. Every account gets checked weekly and optimised monthly. Logged and visible, not promised and forgotten.
03
How it works
- 1
Free audit.
We review your existing account (or your local competition if you're starting fresh) and tell you straight what's working, what's wasted, and what's possible.
- 2
Build.
Campaigns structured around your services, your area, and your capacity.
- 3
Manage.
Weekly checks, monthly optimisation, plain-English reporting on spend, calls and cost per call.
04
What you get
- Campaigns built for calls and bookings, not vanity metrics
- Weekly account checks: logged, not just claimed
- Monthly plain-English report: spend, calls, cost per call
- Call tracking, so nothing gets guessed
- No long contracts: we keep your business by performing
05
Why TorqueUp
We only work in automotive. Fifteen years in the trade means we know what a good cost per call looks like for an MOT, a service, a set of tyres, and we won't waste your budget finding out.
Proof
What our clients say
★★★★★Social media marketing had been on our radar for a while but we could never find or make the time to do anything. Also, we were reluctant to use an external agency because we couldn't see how they would get the messages across as well as we would ourselves. Thankfully, Andy has solved both these issues for us. His knowledge of our industry puts him on the same wavelength and his positive, easy going personality makes him a pleasure to work with. We are very happy to recommend Andy at TorqueUp Media for your online marketing.
★★★★★What can we say apart from these are a very talented and professional team who have totally transformed our social media 1000%. Excellent as always thanks guys.
★★★★★Andy is spot on with our social media, having had first hand experience in the motor trade he knows exactly what to post for us and nothing is ever a problem! Very friendly and helpful would recommend his services to anybody!
★★★★★Couldn't recommend Andy and TorqueUp Media enough. Immensely knowledgeable, helpful and friendly bloke, his posts are superb and have really boosted the businesses social media presence.
★★★★★Andrew has been a great asset to our marketing team. Cant thank him enough for his work and support he gives us as a business. Highly recommend 👍
★★★★★Does the social medial for our three business' very clear, careful and helpful
Backed by 15+ years in automotive marketing.
FAQs
How much does Google Ads cost for a garage?
Two costs: ad spend paid to Google, and management. Most independent garages we see get results with £300 to £1,500 per month in ad spend, depending on location and how competitive the area is. Management fees vary by agency. Ask exactly what's included and how often your account is actually worked on.
How much should a garage spend on Google Ads per month?
Enough to get meaningful data. £300 per month is a realistic starting point for most areas. Below that, campaigns take too long to learn what works. We'll tell you honestly in the audit if your budget makes sense for your area.
Do Google Ads work for MOTs and servicing?
Yes. They're some of the highest-intent searches there are. Someone typing "MOT near me" needs one now. The challenge isn't demand, it's cost control: MOT keywords can be competitive, so campaign structure and negative keywords decide whether it's profitable.
How long before Google Ads gets results?
Calls can start within days of launch. But judging performance properly takes 8 to 12 weeks. That's how long it takes to gather enough data to optimise against and see the real picture. Anyone promising results in a week is selling you snake oil.
What's a good cost per lead for a garage?
It depends on the service. A lead for a set of tyres is worth different money to a lead for a full service. What matters is that each service is measured against its own target, and that the cost per call keeps coming down as the account is optimised. We set those targets with you upfront and track against them from day one.
Can I run Google Ads myself?
You can. Google makes it easy to start and easy to overspend. If you've got the time to learn negative keywords, search terms reports and bid strategies, it's doable. Most garage owners don't, which is where badly performing DIY accounts come from. The free audit works either way: we'll tell you if your self-run account just needs tweaks.
Not sure your current ads are working?
We'll audit your account free and tell you straight, even if the answer is "they're fine."